× Research into Existing Media Products

Existing Forms
My school magazine and my music magazine both relate to existing examples of these forms of media. They relate by the colours, images and the issues features being similar. For example, other dance magazines also use bright colours, bold titles and large central images. They also use similar interviews and stories inside the magazine to what I have used. On my school magazine, it also relates to other forms of school magazines because, they also use similar images of the school's site and usually have at least one image of a students on the front cover.

However, they both also differ to existing examples of these forms of media. This is because, on my music magazine I have used bright, neon colours which are really bold and stand out. I have done this because I want to relate to the theme I am trying to reach, which is dance and clubbing. My school magazine also differs to other existing school magazines because, mine has got more on it. School magazines tend to be quite plain, simple and to the point. Whereas I have used a fairly bright colour and I have filled the page by making the background bold.

Investigating Magazine House Styles
Before I started to create my magazine covers I had to look at other magazine covers of the same genre as mine. When I did this I noticed how real magazines are designed and what conventions they use to reach their target audience. The layout of the music magazines I looked at were simple and to the point. They used bright colours to catch the readers eye and images were limited to just one large central image. The particular magazine I looked at was "DJMAG". On this magazine cover the layout always stayed the same, as well as the colour and font of the title. Here are six examples of "DJMAG" front covers:



From looking at these examples I can see that on each issue they produced, the central image was always the whole background. And the issues features were written all around that central image. They all had one large masthead and then several small titles around the edge. On each issue they have a competition to win something, this is always shown in a graphical feature on the edge of the page. The barcode, price and issue number are in the same place on all the magazine covers.

Double Page Spreads
In order to get an idea of what I will have to concentrate on when creating my double page spread, I had to research into existing examples of double page spreads. Once I had found some examples, I analysed them to see what techniques they used to draw in the reader.

Firstly, I analysed a double page spread from the magazine "NME".

Audience (Who? How do you know?)
- Aimed at Crystal Castle fans.
- Middle-aged people not younger (maybe teens).
- Pictures and language is not appropriate for younger people.

Images (Posed or unposed? What of? Size? Mood created?)
- Indirect mode of address, but is posed for this particular article.
- Image- Intimidating, dark colours, large- takes up half of the double page spread.


Layout (How much of the page is image and how much is text? Proxemics)
- Nothing is overlapped, laid out neatly.
- Half of the page is the main image, third of the page is the title, four columns of writing.

Font (Style? Size?)
- “Alice in” is a different font from “murderland”.
- The writing in the article is really small and is laid out like a story.
- Subtitles are a different font from the rest of the text.

Language(Type of words? Language features used?)
- Lots of swearing and fowl, negative language.
- The writing and the language is representing the band and the music.

Content(What is it about? Why?)
- The content of the article is all about the bands life.
- All negative and doesn’t give a good impression to the reader:
“Anyway, we couldn’t even pay the rent on this stinking shithole”
“I’m sick of finding these spat-in condoms!”

Purpose(How do you know what the purpose is? Why?)
- The purpose of this article is not to promote the band.
- I know this because they are not saying good things about themselves- all negative.
- To inform the audience of what the band are like- messed up individuals!

Secondly, I analysed a double page feature from the magazine "Top of the Pops".

Audience (Who? How do you know?)
- Young girls- age 9-13
- Lots of images and not much text (what young girls would like to see).
- Mcfly fans- All about a popular boy band.

Images (Posed or unposed? What of? Size? Mood created?)
- Posed and unposed images.
- Images of the band and some other celebs.
- Some images that are used are indirect, giving the impression that the members of the band are regular people (natural, casual).

Layout (How much of the page is image and how much is text? Proxemics)
- More of the page is images, rather than text.
- Images- quite big- take up most of the room.
- Images all relate to what is said in the article.

Font (Style? Size?)
- Each section of the article has a big title, as well as the main headline for the whole article.
- Each interview is in a smaller font than the titles- still easy to read.

Language(Type of words? Language features used?)
- Language is simple, easy to read and easy to understand.
- Young girls don’t want to read complicated articles- simple and to the point.

Content(What is it about? Why?)
- The article is about a boy band- Mcfly.
- Interview was mainly about the bands life and their past.
- Also includes extra information such as about their album that was being released.

Purpose(How do you know what the purpose is? Why?)
- Gives the reader the impression that Mcfly just live a normal life like normal people.

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