× Who would be the Target Audience for my Media Product?

Throughout the two activities I had to make creative decisions based on ideas that I had developed about my readers. I had to think about who I was going to aim my music magazine at. For example, which age group, which sex and what music fans. I decided to aim my magazine at young people, starting at around the age of 16.

Each issue can be aimed at either girls or boys, but it's more obviously aimed at girls. The magazine is all about clubbing so I had to make sure I aimed my magazine at clubbing and dancing fans. I did some research on the internet about what sort of dance and music magazines already exist and what audience they aim at. From looking at these existing dance and clubbing magazines such as Mixmag, I could look at the ways they attract their target audience and use these ideas for my music magazine.

I decided that by aiming my magazine at teenagers, it would be unique, as not many music magazines aim for an audience this young. For example, the music magazine "DJMAG" that I spoke about before, aims at people around the age of 18 and over. The reason that I decided to aim at an audience so young was so that my magazine could be about clubs for under 18's to show that there is lots of ways to have fun and feel older for the younger generation.